Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of shopping services are turning to server-side tracking as a means to improve their data collection processes. While it needs much more technical knowledge than routine GTM and might introduce extra expenses, it can cause higher precision and even more trusted information
Pixel tracking utilizes an item of code to sign up conversions on your internet site. It's easy to set up and less susceptible to advertisement blockers.
1. A lot more exact information
The traditional method of tracking conversions on a site, utilizing pixels, is having problem with transforming internet browser personal privacy plans. This means that the data being sent to Google Ads, Facebook Business Manager and other platforms is less precise than it must be.
Server-side monitoring is an extra safe and secure alternative that aids to bypass these restrictions, as it's loaded from your own domain and dealt with as first-party code, meaning it's less likely to be affected by ad blockers or other security measures. This offers much more precise data and a more complete photo of user journeys across channels.
In addition, this type of monitoring permits organizations to track conversions beyond the internet site, such as call and in-store brows through, which can be hard for pixel-based monitoring. This versatility provides marketing professionals a lot more ownership over the data they send, and makes it easier to comply with various information regulations. It's additionally a great deal much less vulnerable to scams, as it's more difficult for fraudulent actors to adjust the system by modifying the postback link.
2. Better control over data.
Server-side tracking permits organizations to accumulate and enhance data before sending it to third-party analytics/advertising platforms. This improves information efficiency and accuracy, which can assist online marketers make more enlightened advertising and marketing choices.
Conventional pixel tracking relies on JavaScript tracking codes that are positioned in internet site site visitors' web browsers. These tracking codes are frequently blocked by advertisement blockers, which can lead to data collection interruptions and inaccurate outcomes. Server-side monitoring enables businesses to bypass these constraints and supply precise, consistent information that is much less vulnerable to interference.
This sort of monitoring likewise allows organizations to track conversions that occur outside of the website, like telephone call and in-store purchases. This is important given that new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a key reason that S2S is much more dependable for businesses looking for to adapt to these changes.
3. Much less susceptible to fraud
Server-side monitoring allows businesses to adjust information payloads prior to it gets to third party endpoints, boosting safety and privacy. This is specifically crucial as different internet browsers and platforms increasingly transform exactly how they handle cookies. As an example, in iOS 14, Safari will just provide first-party cookie data and will certainly not enable pixel-based monitoring. Utilizing server-side tracking, you can bypass these constraints and continue to track conversions that took place beyond your website.
On top of that, server-side tracking allows you to catch user information directly by yourself servers. This removes reliance on third parties, which can be susceptible to breaches and personal privacy infractions.
A server-side radar is a set of instructions that informs your site's web server what events to videotape. This data is after that sent out to analytics tools like Google Analytics and Facebook Service. It's also made use of to set off event-based advertisements, such as retargeting. keyword performance tracking In contrast, pixel monitoring is an alternate approach that utilizes a tiny piece of code on your webpage to gather data from individuals.
4. Easier to carry out
Server-side tracking is an information collection process that occurs on the website's very own server, bypassing web internet browser restrictions. This suggests that data accumulated by the website/app is first sent to the web server where it's processed and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this method is that it lowers the range of information management and offers organizations a lot more control over transmission, making it generally a lot more dependable. Because of this, it's less susceptible to information challenges brought on by things like a damaged link or an active advertisement blocker being installed.
With OWOX BI's Server-Side Monitoring, your organization can gather real-time conversion information in the same way that you would certainly with pixels or a cookie, yet this is then passed straight to your advertising and marketing tools on the web server. This allows you to have more exact data and assists make certain compliance with personal privacy laws such as GDPR. Furthermore, it additionally stays clear of the tracking restrictions enforced by browsers and advertisement blockers.